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Archetype Insights


12 Brand Archetypes: How Brand Personality Drives Strategy (Part 2)
Key Takeaways: The Creator and The Hero are driven by purpose and transformation. They seek to make an impact, whether by innovating (The Creator) or overcoming challenges to achieve greatness (The Hero). The Explorer and The Jester crave new experiences and dislike restriction, though in different ways. The Explorer seeks adventure and self-discovery, while The Jester seeks joy, fun, and spontaneity. The Ruler thrives on leadership, structure, and influence, while The Innoce
Pei Yen Hew
Dec 31, 20254 min read
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