Visual Marketing

What do Koko Bear, the Michelin Man, and the Duolingo Owl have in common? They prove that a memorable mascot can turn a brand into a personality. Discover how these characters build loyalty, spark nostalgia, and make brands unforgettable.

Key Takeaways Upward and Downward Angles  represent authority or manageability, depending on whether the product emphasises superiority or convenience. Eye-Level Angle  symbolises equality and relatability, fostering empathy and affinity, and making the brand feel accessible to everyone. Overhead Angle (Bird’s-Eye View)  provides a comprehensive overview, allowing viewers to see the full context or layout, often making the subject appear smaller. Dutch Angle  is mostly used i