Consumer Psychology

Key Takeaways Small mistakes can actually boost likability. Showing harmless flaws makes your brand feel more human and relatable. Real cases prove it works. Campaigns like Domino’s “Sorry, Our Pizza Sucked” and KFC’s “FCK” apology show how honesty can win back trust. Use it wisely. Admit minor flaws (not major disasters), show real improvement, and use honesty or humor to stay authentic. In a world where brands constantly chase perfection, be it flawless visuals, polished

The Decoy Effect is a popular marketing tactic used to gently steer customers toward a preferred choice. Learn more about this effect and the step-by-step guide to apply it effectively.

More choices don’t always mean happier customers. In fact, too many options can make people freeze, overthink, and walk away. This blog breaks down how the Paradox of Choice works, why it matters for marketers, and how finding that “sweet spot” can turn overwhelmed browsers into confident buyers.

Marketing works best when you know who you’re talking to. The DISC Model makes this easier by showing how different personalities respond to different messages. When you match your style to your audience, your marketing feels more natural and effective.

Why do we often value something more just because we worked harder for it? This hidden bias, known as the Effort Heuristic, explains why a self-built IKEA shelf feels more precious than a ready-made one. From gamified apps to personalized experiences, brands are tapping into this psychology to turn effort into loyalty.

In today’s cashless world, leveraging convenience and gamified payments can boost spending, but using these strategies responsibly is...