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Creative Solutions


Perfectly Imperfect: How the Pratfall Effect Wins Hearts
Key Takeaways Small mistakes can actually boost likability. Showing harmless flaws makes your brand feel more human and relatable. Real cases prove it works. Campaigns like Domino’s “Sorry, Our Pizza Sucked” and KFC’s “FCK” apology show how honesty can win back trust. Use it wisely. Admit minor flaws (not major disasters), show real improvement, and use honesty or humor to stay authentic. In a world where brands constantly chase perfection, be it flawless visuals, polished
Amelia Er
Nov 265 min read


5 Brainstorming Methods Every Team Should Try
Key Takeaways: Round-Robin Brainstorming & Nominal Group Technique (NGT) help teams work better together Mind-Mapping & Lotus Blossom...
Pei Yen Hew
Sep 104 min read
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