Customer Insights

Ever noticed how life suddenly feels a little better once you get matching cup sets, a cozy blanket, or a few scented candles on the shelf? You’re definitely not the only one. More and more people are gravitating toward things that look and feel good, fueling what many call the rise of “aesthetic living.” From pastel water bottles to minimalist desk setups, the trend is everywhere, and it’s reshaping the way we think about our everyday spaces. Source: Max Vakhtbovych on Pexel

Key Takeaways Simple and clear messages are easier to understand and remember. Timing your content at the right moment keeps your brand relevant. Show genuine care through adding human elements. Source: John-Mark Smith on Pexels Dear Marketers, Stop trying so hard. Just because you cram your ad with a truckload of information and five CTAs doesn’t mean it’ll convert. Somewhere along the way, you forget the one thing people actually care about: connection. The truth is simple:

Key Takeaways Small mistakes can actually boost likability. Showing harmless flaws makes your brand feel more human and relatable. Real cases prove it works. Campaigns like Domino’s “Sorry, Our Pizza Sucked” and KFC’s “FCK” apology show how honesty can win back trust. Use it wisely. Admit minor flaws (not major disasters), show real improvement, and use honesty or humor to stay authentic. In a world where brands constantly chase perfection, be it flawless visuals, polished

The Decoy Effect is a popular marketing tactic used to gently steer customers toward a preferred choice. Learn more about this effect and the step-by-step guide to apply it effectively.

More choices don’t always mean happier customers. In fact, too many options can make people freeze, overthink, and walk away. This blog breaks down how the Paradox of Choice works, why it matters for marketers, and how finding that “sweet spot” can turn overwhelmed browsers into confident buyers.

To build stronger customer avatars, look beyond basic demographics. Pay attention to how people define their identity, the influence of their generation, when they tend to buy during different seasons, the cultural movements shaping their choices, and the emotions that drive their decisions. These insights turn a flat profile into a living, relatable customer story.