Building Customer Loyalty

Key Takeaways: Understanding generational differences is key to building lasting trust. Different generations value trust in various ways, from reliability to personalisation. Measuring customer experience over time reveals shifts in expectations of trust. Communication style matters: clarity for older groups, authenticity for younger ones. Source: Freepik - rawpixel.com Are you just a commodity? Or is it just another faceless entity shouting features and benefits? 83% of con