Target Audience

Marketing works best when you know who you’re talking to. The DISC Model makes this easier by showing how different personalities respond to different messages. When you match your style to your audience, your marketing feels more natural and effective.

To build stronger customer avatars, look beyond basic demographics. Pay attention to how people define their identity, the influence of their generation, when they tend to buy during different seasons, the cultural movements shaping their choices, and the emotions that drive their decisions. These insights turn a flat profile into a living, relatable customer story.