Influence Strategies

Key Takeaways Persuasion isn’t about pressuring customers. It’s about guiding them through emotion, trust, fear of missing out, and the instinct to follow the crowd. That’s why sales teams use tactics like “selling fast” or “last few units” to trigger quick decisions without much thinking. Once customers start liking you, when they feel understood or have already benefited from you, it becomes hard for them to stop engaging. Marketing is all about persuasion. From a catchy ad