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Marketing Psychology
The Decoy Effect: Marketing’s Most Subtle Mind Game
The Decoy Effect is a popular marketing tactic used to gently steer customers toward a preferred choice. Learn more about this effect and the step-by-step guide to apply it effectively.
Amelia Er
Oct 295 min read
Less is More: The Psychology of Choice in Marketing
More choices don’t always mean happier customers. In fact, too many options can make people freeze, overthink, and walk away. This blog breaks down how the Paradox of Choice works, why it matters for marketers, and how finding that “sweet spot” can turn overwhelmed browsers into confident buyers.
Amelia Er
Oct 155 min read
From Familiar to Memorable: 2 Biases That Make Your Brand Stick
Repetition is a powerful tool in shaping memory and decision-making. When people encounter the same message or information multiple...
Pei Yen Hew
Sep 243 min read
The Hidden Bias That Makes Effort Feel Rewarding
Why do we often value something more just because we worked harder for it? This hidden bias, known as the Effort Heuristic, explains why a self-built IKEA shelf feels more precious than a ready-made one. From gamified apps to personalized experiences, brands are tapping into this psychology to turn effort into loyalty.
Amelia Er
Sep 174 min read
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