All Posts

To build stronger customer avatars, look beyond basic demographics. Pay attention to how people define their identity, the influence of their generation, when they tend to buy during different seasons, the cultural movements shaping their choices, and the emotions that drive their decisions. These insights turn a flat profile into a living, relatable customer story.

Colors do more than look pretty, they shape emotions and choices. Pick a palette your audience connects with, stay consistent with your brand, ride the right trends, and always test what works best.

In today’s cashless world, leveraging convenience and gamified payments can boost spending, but using these strategies responsibly is...

Framing quietly shapes our choices by changing how information feels, not what it is. Whether it’s goal framing, risky choice framing, attribute framing, subcategory framing, or cognitive load framing, each guides us toward “yes” without us noticing. It’s subtle, but incredibly powerful in marketing.

PRICE ANCHORING is a psychological pricing strategy where a seller sets a high initial price (the anchor) for a product or service.

Unlock the Secrets to Impactful Videos: 7 Video Scripting Tips : The ultimate guide to writing video scripts that will leave a mark