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Why We Open, Click, and Buy: The Psychology of Effective Emails
Key Takeaways: Crafting compelling subject lines that invoke curiosity and utilising urgency triggers are crucial in driving higher email open rates. Using impressive numbers to build trust and incorporating rhyme to make messages stick are both powerful factors that can boost your retention rate. Emails can’t be 'cold' anymore; they need warmth and personality to truly engage readers. Visuals and clarity matter especially in emails. Showing your speciality through images oft
Pei Yen Hew
Dec 34 min read
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