Why do we often value something more just because we worked harder for it? This hidden bias, known as the Effort Heuristic, explains why a self-built IKEA shelf feels more precious than a ready-made one. From gamified apps to personalized experiences, brands are tapping into this psychology to turn effort into loyalty.

Colors do more than look pretty, they shape emotions and choices. Pick a palette your audience connects with, stay consistent with your brand, ride the right trends, and always test what works best.

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