Key Takeaways Holiday spending is driven by a mix of nostalgia, tradition, social connection, and festive cheer, but the season can also amplify stress, loneliness, and grief, which further influence purchasing behavior. Psychological biases such as loss aversion, price anchoring, the endowment effect, the sunk cost fallacy, and present bias play a major role in shaping holiday spending decisions. Mindful spending, setting budgets, and focusing on thoughtful gifting can help

Key Takeaways Small mistakes can actually boost likability. Showing harmless flaws makes your brand feel more human and relatable. Real cases prove it works. Campaigns like Domino’s “Sorry, Our Pizza Sucked” and KFC’s “FCK” apology show how honesty can win back trust. Use it wisely. Admit minor flaws (not major disasters), show real improvement, and use honesty or humor to stay authentic. In a world where brands constantly chase perfection, be it flawless visuals, polished

The Decoy Effect is a popular marketing tactic used to gently steer customers toward a preferred choice. Learn more about this effect and the step-by-step guide to apply it effectively.

More choices don’t always mean happier customers. In fact, too many options can make people freeze, overthink, and walk away. This blog breaks down how the Paradox of Choice works, why it matters for marketers, and how finding that “sweet spot” can turn overwhelmed browsers into confident buyers.

Marketing works best when you know who you’re talking to. The DISC Model makes this easier by showing how different personalities respond to different messages. When you match your style to your audience, your marketing feels more natural and effective.